You can insert meta information in HTML documents by adding to the source code between the <head> and </head> tags. These tags would be indexed as meta/custom fields in Web collection.
For example:
<meta name="category" content="Home/Product">
or
<meta name="category" content="Home">
or
<meta name="category" content="Home/Product/Features">
To learn about the fields indexed in Web Collection read: Content Indexed in Web Collection
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